Perfection is overrated and unattainable if you ask us. We’re committed to celebrating the beauty of the human condition — our emotional + mental health, our bodies and our unique lived experiences.
That's where the magic happens.
We are a brand + community built for all of us who are learning to embrace our inherent self-worth in a world that too often rejects us.
We explore and celebrate all of our stories, challenges, rites of passage + rituals. It’s time to flip conventional standards about who and what is beautiful and redefine our self-worth.
All of our products are made with good-for-you ingredients, and rooted in credible emotional health sciences. That means not only do we avoid using hormone-interrupting ingredients and gross things like sulfates, parabens and formaldehydes, we also incorporate ingredients that can actually bolster your mental well-being. One of our fav active ingredients is derived from the Helichrysum italicum (also known as the Italian strawflower), which is proven to reduce cortisol (stress hormone) and induce beta-endorphins (pain-relieving hormones) to calm stressed-out skin.
Developed with mental health experts
Honors lived experiences
Community focused care