Hey, hi, hello! Welcome to SELFMADE.

We're so glad you're here.

An origin story.

It’s no secret that unrealistic standards (read: propaganda) can make it seem like self worth is tied to how the world sees you. After years of drowning in stereotypes and shallow marketing campaigns, we got tired of trying to conform and fit into unfair boxes. So we set out on a mission: to expand what it means to be beautiful and re-claim self-worth in the process. Sounds like a lofty goal.

That’s why we broke it down into baby steps. Hand-in-hand with mental health experts, we paired products with behavioral concepts in order to build deeper emotional exploration into your daily routine. Hint hint: using good products to care for your body just scratches the surface. But if you dig a little deeper, the power to determine your worth quickly slips from society’s hands to rest into your own. Check mate. We are rewriting what it means to care to include the whole you.

SELFMADE Origin Story

Once upon a time, a new kind of brand was born — a self worth brand

"The pursuit of self worth is not a solo game — it's a call to engage with humanity. It comes to us when we take a closer look at the relationship we have with ourselves and with others. And knowing that we are a work in progress every single day...that's powerful."

stephanie lee, founder + ceo

Meet the mental health
and beauty experts.

Robyn Watkins

Robyn Watkins

Dr. Jeshana Johnson,

Dr. Jeshana Johnson, PHD

Dr. Byron Young,

Dr. Byron Young, MD

Dr. Robert Bianchini,

Dr. Robert Bianchini, PHD

Our inside-out
product philosophy.

We’re here to banish the stress cycle, both external and internal. Centering healing at the core of our products and addressing how your mental health meets your skin takes major doses of intentionality and community care. That’s why our formulas are vegan, cruelty free and take a hard pass on anything that affects your inside world like hormone disrupting ingredients.

While self-maintenance for your body often takes center stage, emotional wellbeing rarely gets the spotlight. So we named and modeled our products after behavioral concepts to raise awareness, educate, and burst taboos. Our wildest dream? That you think about the concepts paired with each of our products as you go about your already established routine. We invite you to gently explore your feels at your own pace and ease your way into more thoughtful habits.

Meet The Trio

Sky.
High.
Standards.

The bar is set way too low when it comes to clean beauty. So we decided to raise it. That means passing on yucky ingredients like formaldehydes, microplastics, parabens, phalates, silicones, sulfates and any other hormone-triggering substance. What do we include? Good-for-you ingredients chosen with care from vendors we trust. Always 100 % vegan and cruelty-free.

Caring for yourself shouldn’t mean harming the planet. All of our packaging is sustainably sourced, recyclable, and each business decision is made through a green lens. And even that is the bare minimum! We are constantly reflecting on how to better care for mother earth by examining our business model from the top down.

Vegan

Cruelty-Free

Silicone-Free

Alcohol-Free

No Hormone Disrupting Ingredients

No Sulfates

No Parabens

No Formaldehydes

No Phalates

No Micro-plastics

No Pesticides

No Herbicides

Vegan

Cruelty-Free

Silicone-Free

Alcohol-Free

No Hormone Disrupting Ingredients

No Sulfates

No Parabens

No Formaldehydes

With you, not for you.

Carving out a safe space for BIPOC, women, and non-binary folks is the priority. We have a zero tolerance policy for any of the “isms” and recognize the lasting effects of systemic racism in our society. Representation matters. We aim for 66% of our partnerships to be with people from diverse racial and ethnic backgrounds. We proudly support BIPOC vendors and contractors. We believe in honoring and crediting self-care practices that have blossomed from communities of color. Co-opting is not an option. We believe in lifting up voices. In passing the mic. If you ask us, collaboration is essential for a thriving community.

Want to be a vocal part of ours? Join our Junior Advisory Board. Made up of bright individuals with a passion for emotional wellness, the JAB works alongside our product team and founders to make decisions about the future of our business.

Join JAB
SELFMADE With You

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